Self-confessed fibber Thomas Kohnstamm is certainly taking his best shot at it.

LP writer Thomas Kohnstamm…in hell.
I’ve always been a big fan of Lonely Planet’s guidebooks.
I love their sassy, youthful tone, their emphasis on low-impact and alternative travel options, their rejection of freebies from bigwig hotel chains, and the way their authors manage to find vegetarian-friendly budget options worldwide.